Location to Lead
Create leads out of Device IDs seen at a specific location with Geo-Framing technology.
About Location to Lead
El Toro has recently developed a new product offering called Location to Lead (L2L), stemming from our IP Targeting algorithm. It operates on our patented Geo-Framing technology, which allows us to Geo-Frame specific locations and see the devices and addresses which visited a location. This technology operates in a similar, but superior way to Geo-Fencing. Below you can find some of the key differences.
Geo-Fencing : (
Consumers’ location services must be turned on for Geo-Fencing to be successful.
Requires a hard opt-in to reach the customers (you must share your location with a specified app or marketer).
Only Real Time
Limited to real-time ad serving, allowing advertisers to only reach the consumer when they are within the fence parameters.
Geo-Framing : )
No Location Service Required
Consumer must visit a website or app that serves third party ads (the majority of the Internet of websites and applications).
Passive opt-in e.g. agreeing to the terms and services of a website or app that serves third party ads.
Real Time & Post Time Data
Real time and post visit ability to serve ads to the Device, IP, as well as Direct Mail to the household. We also have the capacity to look back on up to 6 months of historical data.
Watch Location to Lead In Action
L2L is based in consumer research, viewing macro trends across industries to determine how consumers act. We can analyze how your consumers behave, not only informing you of better marketing tactics, but allowing a full picture of an industry. By determining other relevant locations and identifying crossover between your company and others, we create unrivaled consumer research.
Launch An El Toro L2L Campaign!